Today’s prospects expect messaging that feels relevant and personalized. In fact, personalized emails generate 6x higher transaction rates (Experian) and increase response rates by more than 20% (Salesforce). But keeping outreach tailored while managing high lead volumes can be overwhelming. Cubeo AI’s Email Writer Agent offers a solution, creating customized, data-driven email and LinkedIn messages for each lead directly within HubSpot.
With the Email Writer Agent, your team can scale personalized outreach with efficiency, reaching more leads with meaningful messages—without spending hours crafting them individually.
Table Of Contents
What is the Email Writer Agent?
The Email Writer Agent is Cubeo AI’s tool for automating customized outreach that resonates with each lead’s profile. By gathering insights from LinkedIn, web sources, CRM data, and engagement history, the Email Writer Agent crafts emails and LinkedIn messages that make your communication feel relevant, authentic, and personalized.
Key Capabilities of the Email Writer Agent
- Automated Message Drafting: The agent generates tailored email and LinkedIn messages, drawing on key data points like job title, recent activity, and industry challenges.
- Personalized Content at Scale: Supports multi-channel outreach with unique messages for each lead, saving your team hours on manual messaging.
- Trigger-Based Follow-Ups: Automatically drafts follow-up messages based on engagement, lead score, or recent activity, ensuring timely, continuous communication.
- HubSpot Integration: Syncs drafts with HubSpot, allowing your team to review, edit, and send outreach directly from the CRM.
How the Email Writer Agent Works
- Gather Lead Data: The agent begins by collecting relevant information from CRM data, engagement history, and online sources like LinkedIn and other publicly available information. If the LinkedIn profile isn’t provided, the agent searches for it based on the recipient’s name and email, building a more complete profile.
- Scrape Relevant Details: Once a LinkedIn profile is located, the agent gathers important details—such as job role, recent activity, and interests—providing deeper context for crafting the message.
- Compose a Personalized Message: Using the gathered data, the Email Writer Agent creates a message tailored to the lead’s background and business context, highlighting shared interests or relevant insights, and ending with a clear call to action.
- Sync and Review in HubSpot: Drafts are stored in HubSpot, making it easy for your team to review, adjust, and send personalized outreach directly from the CRM.
- Iterate Based on Feedback: The agent continuously improves message drafts based on feedback, fine-tuning communication to resonate better with specific audiences.
Use Cases for the Email Writer Agent
1. Scaling Personalized Outreach for High-Volume Campaigns
When handling large volumes of leads, maintaining personalization is challenging. The Email Writer Agent automates this process, creating unique messages that speak to each prospect’s specific role and industry. For example, if a campaign targets multiple industries, the agent can adapt messaging to highlight the distinct challenges and goals of each segment, ensuring that communication feels tailored to each recipient.
2. Timely Follow-Ups Triggered by Lead Engagement
Statistics show that timely follow-ups can increase conversion rates by up to 9x (InsideSales). The Email Writer Agent enables automated follow-ups triggered by engagement activity. For example, if a lead engages with recent marketing content, the agent can draft a follow-up message that references that content and suggests a next step—keeping the conversation timely and relevant.
3. Multi-Threaded Outreach for Key Accounts
For B2B accounts with multiple decision-makers, the Email Writer Agent crafts individual messages for each stakeholder, customized to their role and responsibilities. By engaging multiple contacts within an account, your team can build relationships across different departments, increasing the likelihood of buy-in and ultimately closing deals faster.
4. Re-Engaging Cold Leads with Targeted Messages
Re-engaging cold leads with personalized messaging can help rekindle interest and build rapport. The Email Writer Agent can create re-engagement messages that reference past conversations, shared interests, or recent industry news relevant to the lead’s business. Personalized re-engagement has been shown to increase open rates by 29%, and Cubeo AI makes it simple and efficient.
Why Use the Email Writer Agent for HubSpot?
The Email Writer Agent is an efficient way to scale personalized outreach without sacrificing quality or relevance. By automating message drafting and integrating directly with HubSpot, the agent ensures that each message is contextually aligned with the lead’s profile. This saves time, enhances engagement, and enables your team to focus on relationship-building rather than manual message creation.
Get Started with the Email Writer Agent
Using Cubeo AI’s Email Writer Agent is easy:
- Enable Automated Message Drafting: Configure the agent to generate messages for leads based on engagement level, job title, or other criteria.
- Customize and Send from HubSpot: Review and adjust message drafts in HubSpot before sending, allowing your team to make each message as impactful as possible.
- Automate Follow-Ups: Set up triggers for follow-up messages, ensuring leads receive timely communication throughout the sales cycle.
Enhance Your Outreach with Personalized, Data-Driven Messages
With Cubeo AI’s Email Writer Agent, you can scale your outreach without compromising personalization. Each message is crafted based on lead data and engagement history, allowing your team to connect meaningfully with every prospect while saving time and resources.
Ready to see the difference that data-driven, personalized messaging can make?
