What is a chatbot and why are they increasingly being used?

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What exactly is a chatbot? How can a chatbot help your business grow? Let’s dive in and discover together!

Conversations have always been at the core of sales, regardless of the industry, and the transition from traditional offline business practices to the online world hasn’t changed this fundamental aspect. Out of the need to automate and enhance the sales model, chatbot solutions have emerged on the market.

According to statistics, 55% of businesses using chatbots generate higher quality leads.
At the same time, chatbot solutions increase sales by 67%.

This impressive efficiency isn’t just numbers—it’s a transformative shift in interacting with customers and streamlining processes. As we explore the dynamic world of chatbots, we’ll uncover how they’re not just changing the game; they’re setting new rules for customer engagement and business growth. Stay tuned as we navigate the ins and outs of chatbots and how they can be a game-changer for your business!

What is a Chatbot?

A chatbot is an artificial intelligence (AI) software solution capable of simulating a natural language conversation with users through messaging applications such as social networks, websites, mobile apps, and more.

Often hailed as the most advanced and promising form of human-machine interaction, chatbots are at the forefront of digital communication.

These pieces of software are designed with the goal of automating specific tasks. Their primary function is to interpret the user’s written intentions and respond with relevant messages, following a carefully designed script to fulfill the purpose they were created for — whether that’s generating leads, boosting sales, enhancing customer support, or more.

Dive into the world of chatbots and discover how they can streamline your business processes, offering a more efficient and effective way to communicate and engage with users.

How does a Chatbot work?

Certainly, there are various ways to define a chatbot as well as numerous online services that allow the creation of a chatbot for your business.

At the basic level, there are chatbots that enable the definition of a workflow for users to follow, offering pre-defined message options or collecting pre-set information. While their functionalities might seem simple, these chatbots can be powerful tools in driving your business forward when properly defined and integrated into your business’s critical touchpoints.

More advanced chatbot services (like Cubeo Chatbot) use machine learning to understand user intent. These systems allow users to communicate in natural language.

Through the implementation of Natural Language Processing (NLP) algorithms, they interpret the user’s intent and respond accordingly, guiding them through a well-defined flow. The accurate definition of this flow is critical as it allows the chatbot to handle support requests, answer frequently asked questions, guide users to the appropriate product, and much more.

Explore the world of chatbots and see how they can become an integral part of your business strategy, offering personalized and efficient customer interaction.

How Can a Chatbot Help Your Business Grow?

As previously discussed, chatbots can be used at many points within a business to enhance workflows. Their applications are seemingly endless, yet it is crucial that the chatbot is tailored to your specific business model to elevate your enterprise to the next level.

Order Placement Assistance: Beyond directly taking customer orders, chatbots can guide users in selecting the right product, while simultaneously helping you boost sales through automated product recommendations.

24/7 Customer Support: Chatbots seamlessly integrate into your support process, offering uninterrupted service and consistent precision in handling requests, ensuring all customers enjoy the same quality of service, regardless of time.

Lead Generation: One of the most substantial benefits of chatbots is their ability to attract new potential users or customers, translating into increased revenue for your business.

Guiding Users for Optimal Site Utilization: Often, customers might not be aware of or might misuse certain functionalities on your site. A chatbot ensures users are informed about these features and guided correctly, enhancing their experience and adding value to your business.

Notably, 69% of customers prefer interacting with chatbots for their quick responses to simple questions (Chatbots Magazine, 2018), while over 50% expect businesses to be open 24/7 (Oracle, 2016). These statistics, predating the pandemic which triggered massive digitalization, suggest that the current figures are likely much higher. 

Chatbots are not just a tool for efficiency; they’re a strategy for customer satisfaction and business growth.


In the rapidly changing and digitalizing landscape of our times, it’s clear that businesses are evolving swiftly, and a significant part of this development involves chatbots. There are countless ways to employ chatbots across various sectors of your business, and undoubtedly numerous methods to enhance your enterprise with their help, whether by streamlining existing processes or creating new ways to boost sales.

Have you considered where a chatbot might fit into your business strategy? Contact us for a consultation call to explore the best chatbot solutions tailored for your needs! Let’s unlock the potential of chatbots together and propel your business into its next growth phase.

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